The Blue Goat wine shop logo.

Find Us

Find The Blue Goat at the base of the peninsula!

We're located at 875 East Front Street, Traverse City, Michigan 49686! Check out our new side parking to the north. It’s perfect for quick in, quick out service! And follow the Blue Goat Loop map below for hassle-free access, no matter what direction you’re traveling. 'X' marks the spot for the best wine and beer shop this side of the Mississippi!