A New Take on a Traverse City Icon

The Blue Goat is your friendly, approachable, thoughtfully-curated wine, beer, cider, mead and provisions store. Our knowledgeable wine manager hand selects every bottle in our store. The depth and breadth of our selections will surprise and delight you.

Our new gift baskets look amazing, and taste even better!!!

What Our Customers Say

Our private wine tasting with Blue Goat was phenomenal from the very begining of the experience. ... Our experiences surpassed all expectations. We’re already planning our next private tasting event!

Current Hours

Mon-Thu: 11 am - 7 pm
Fri-Sat: 11 am - 8:30 pm
Sunday: 12 pm - 4 pm

Regular delivery days: Tuesdays & Fridays 3-6pm
Perfect for mid-week stock ups, or getting ready for the weekend!

Need a delivery on a different day or time, such as for a gift or event? No problem!
Email or give us a call and we will make it happen.
(24 hours is advised for availability)

We Have the Goods:
- Fresh Frozen Seafood from Superior Foods
…and More! All Available for Delivery / Curbside