A New Take on a Traverse City Icon

The Blue Goat is your friendly, approachable, thoughtfully-curated wine, beer, cider, mead and provisions store. Our wine manager is a sommelier, a craft beer enthusiast stocks our cooler, our wines are shelved by taste, and we specialize in events. The depth and breadth of our selections will surprise and delight you.

Traverse City, Michigan

What Our Customers Say

Our private wine tasting with Blue Goat was phenomenal from the very begining of the experience. ... Our experiences surpassed all expectations. We’re already planning our next private tasting event!


Mon-Thu: 11 am-7 pm

Fri-Sat: 11 am-8:30 pm

Sunday: 11 am-3 pm