A New Take on a Traverse City Icon

The Blue Goat is your friendly, approachable, thoughtfully-curated wine, beer, cider, mead and provisions store. Our wine manager is a sommelier, a craft beer enthusiast stocks our cooler, our wines are shelved by taste, and we specialize in events. The depth and breadth of our selections will surprise and delight you.

Traverse City, Michigan

What Our Customers Say

Great place... Awesome staff....5 star all day everyday....


Mon-Thu: 11 am-7 pm

Fri-Sat: 11 am-8:30 pm

Sunday: 11 am-3 pm