Our knowledgeable wine and beer enthusiasts look forward to assisting you with the personal attention you deserve. Whether you're a frequent-shopper oenophile, or it's your first exciting foray into the world of craft beer and wine buying, our welcoming staff is ready and willing to assist.
Formative Fitness co-founder Sebastian Garbsch and his wife Holly are the new sole owners of Blue Goat. They have added good local wine and hidden gems from around the world so that, no matter what you are looking for, you'll find something to love. They are committed to creating a fun, welcoming and insightful store.
Ryan Rozycki is a Certified Sommelier and Traverse City local. After realizing his passion for wine, Ryan completed his studies at the University of Michigan and became a Certified Sommelier in 2017 through the Court of Master Sommeliers. Ryan loves helping others discover new favorites and sharing his passion for wines with them.
Rick Jaissle is a long-time beer adventurer with over 45 years of beer-drinking experience. Wherever his travels take him, he's always looking for a great new beer to share with fellow beer enthusiasts, be it craft, import or a new take on an old favorite. Prost!