What Our Customers Say

"The Blue Goat is like the 'Cheers' for a wine shop. I look forward to going, the conversation is always interesting and the staff are not only friendly, but very knowledgeable and willing to share information! Love it!"


"Beautiful renovation on this space! It’s now so easy to peruse all the wonderful choices! Local or not, Blue Goat has it all!!"


"Had a great experience there today. Knowledgeable staff are more than eager and willing to talk shop. Genuine interest in your likes and steering you towards wines that meet your expectations. We will definitely make this a destination whenever we are in the area. Well done."


"The new layout and selection are some of the best we have found in TC. All the wines we like (local and otherwise), and they have a good selection of beer and cider. Prices are good too. We have been stopping in for years but the improvements have moved this into the 'must visit' category."


"Very cool selection of special, small production wine and beer!"


"Wonderful new owners care & are invested in this fabulous Traverse City Landmark. Highly Recommend!"