The Blue Goat wine shop logo.

Our Offerings

A collection of bottles of spirits.

Spirits - New!

We are thrilled to introduce our newest addition to the Blue Goat family: an expansive and carefully curated collection of spirits. Our thoughtfully selected collection features a diverse range of handpicked bottles that will delight connoisseurs and novices alike. From rare finds to local gems, each spirit in our selection has been carefully selected for its quality, craftsmanship, and unique character. Whether you're a whisky aficionado, a gin enthusiast, or a lover of fine tequilas and rums, our expanded spirits collection invites you to explore new flavors, discover captivating stories, and indulge in unforgettable taste experiences.

A collection of bottles of wine.


Welcome to the world of wine at the Blue Goat, where passion and craftsmanship meet in every bottle. Our meticulously curated selection showcases exceptional wines from renowned vineyards and emerging winemakers alike. Explore a variety of varietals, from crisp whites and elegant reds to sparkling delights and luscious dessert wines. Look to either our dedicated value section for a new go-to wine, or indulge in our premium collection for a special occasion. We promise you won't go wrong either way.

A display rack containing cans and bottles of beer.

Beer, Cider, & Mead

Discover the artistry of craft beer, cider, and mead at the Blue Goat. Our collection celebrates the creativity and passion of brewers who push the boundaries of flavor, with special considerations payed to Traverse City's local microbrewery scene. Immerse yourself in a world of hoppy IPAs, rich stouts, refreshing ciders, and honeyed meads. From local favorites to international staples, our selection embraces diversity and offers something for every palate. Whether you're a dedicated beer connoisseur or a curious novice, our array of brews promises to elevate your drinking experience.

An employee presenting a bottle of wine out of a Blue Goat branded tote bag.


At the Blue Goat, we believe that exceptional drinks deserve exceptional provisions. Our collection of provisions features a selection of handcrafted and artisanal products that complement and enhance your drinking experience. From exquisite chocolates and gourmet cheeses to carefully crafted charcuterie and specialty snacks, our provisions are chosen with the utmost care to ensure the highest quality and taste. Elevate your gatherings, impress your guests, or simply treat yourself to the perfect accompaniments that elevate the enjoyment of our spirits, wines, and beers.