The Blue Goat wine shop logo.


What our customers say

Our private wine tasting with Blue Goat was phenomenal from the very beginning of the experience. Sebastian was very responsive and eager to gather his team to curate a tasting that would meet all of our needs. They were flexible and happy to help me create the perfect gift for my parents—a private tasting makes a great gift!
At the tasting, Ryan listened to our wine preferences while helping us try wines that pushed us out of our comfort zone. He was extremely knowledgeable and made sure the environment was a comfortable place to ask any and all questions. Our group preferred a more casual tasting which worked perfectly with Ryan’s great sense of humor, but I am confident the Blue Goat team could create an event to meet anyone’s needs. Our experiences surpassed all expectations. We’re already planning our next private tasting event!
The Blue Goat is like the 'Cheers' for a wine shop. I look forward to going, the conversation is always interesting and the staff are not only friendly, but very knowledgeable and willing to share information! Love it!
Beautiful renovation on this space! It’s now so easy to peruse all the wonderful choices! Local or not, Blue Goat has it all!!
Had a great experience there today. Knowledgeable staff are more than eager and willing to talk shop. Genuine interest in your likes and steering you towards wines that meet your expectations. We will definitely make this a destination whenever we are in the area. Well done.
The new layout and selection are some of the best we have found in TC. All the wines we like (local and otherwise), and they have a good selection of beer and cider. Prices are good too. We have been stopping in for years but the improvements have moved this into the 'must visit' category.
Very cool selection of special, small production wine and beer!
Wonderful new owners care & are invested in this fabulous Traverse City Landmark. Highly recommend!
Customer service was fantastic. So fantastic to have such knowledgeable, polite and enthusiastic service. We are fortunate to have The Blue Goat as a part of the neighborhood!
Always a great experience. I never have to guess at which wines I might like. The staff always listens to my preferences and then guides me toward wines that fit my tastes and budget.
You guys made us feel so welcome and really know your wines!
Love your shop! It is a must stop shop! All the way from Ohio!