Exploring Northern Michigan wine country? Blue Goat is a great place to discover local wines, ciders, beers, spirits, and specialty foods from across the region.
Rather than featuring just one winery, we’ve curated products from many Northern Michigan producers — including several small wineries and makers that don’t have their own tasting rooms — alongside a few proven local favorites.
Whether you’re planning a day of wine touring, looking for recommendations, or simply exploring downtown Traverse City, Blue Goat offers two ways to experience the region:
• Browse our retail selection and take your favorites home
• Stop by our new bar and discover wines by the glass, craft beverages, spirits, cocktails, and other curated favorites from near and far
Most retail offerings are available anytime, while bar service, flights, and pours begin daily at 2 PM.
Thoughtful, local-leaning, and curated to help you discover more of what Northern Michigan has to offer.
Classic, beautifully pure Riesling with a subtle off-dry balance.
Bright, fresh, and low-intervention with crisp citrus character.
Dry and medium-rich with elegant oak integration and balanced structure.
Lightly aromatic, floral white with a crisp, refreshing finish.
Fresh, lively, and easy-drinking—perfect for warm weather and patios.
Dry and vibrant with bright red fruit and a crisp, refreshing profile.
Light-bodied and elegant with soft texture and perfumed aromatics.
Rich, smooth, and crowd-pleasing with excellent value and approachable structure.
Juicy dark berry notes with gentle spice and subtle earthy undertones; soft and easy-drinking.